iPhone 7 – iOS 10. It’s why there’s nothing else like an iPhone

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iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7.

Design

iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash and water resistant.1 The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks.

Two sizes. Five finishes

With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminium — are also available in our signature silver, gold and rose gold finishes.

The gold standard of black

Crafted from bead-blasted aluminium, our new black model has a rich, deep matt finish. The high-gloss jet black finish was achieved through a new feat of design engineering — a remarkably precise, nine-step process of anodisation and polishing.2 The end result is so purely and continuously black, you can’t tell where the aluminium ends and the glass begins. The dark side, indeed.

Built to be water resistant

With its entire enclosure re‑engineered, iPhone 7 is the very first water‑resistant iPhone.1 So now you’re protected like never before against spills, splashes and even dust.

 

An all-new Home button

The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customisable. Welcome home.

Touch ID

Using a highly advanced fingerprint sensor that’s as fast as ever, Touch ID makes unlocking your iPhone easy and secure.

 

iPhone 7 Camera

An entirely new camera enters the picture.

 

iPhone is the most popular camera in the world. Now we’ve re‑engineered that beloved camera, adding optical image stabilisation, an ƒ/1.8 aperture and a six‑element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant.

Optical image stabilisation

iPhone 7 comes with optical image stabilisation to reduce blur associated with motion and hand‑shake. A sensor helps the lens counteract even the tiniest movement, allowing for up to three times longer exposure compared to iPhone 6s.

ƒ/1.8 aperture

A larger aperture allows up to 50 per cent more light onto the camera sensor than iPhone 6s, further enhancing the camera’s ability to take superb low-light photos. Teamed with the new six‑element lens, the camera will deliver brighter, more detailed shots.

Quad-LED True Tone flash

Four smart LEDs flash 50 per cent brighter than iPhone 6s. The flash adjusts according to the colour temperature of the environment, resulting in sharper, more brightly lit photos.

Now your movies are just like the movies.

Videos shot in darker settings with iPhone 7 will look remarkably better, enhanced by optical image stabilisation and the all-new ƒ/1.8 aperture. And the 12‑megapixel camera captures high-resolution video up to 4K. So you can shoot epic movies of epic moments, even if they’re happening in low light.

New 7-megapixel front-facing camera. Love your selfie.

The FaceTime HD camera is not only higher resolution, but it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.

More brains behind the camera. Smarter ISP.

Why is the camera on iPhone 7 so advanced? It has an improved Apple‑designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus, and improved local tone mapping and white balance.

Photos for iOS. Bringing all your memories into focus.

You’ve never experienced your photos quite like this. The Photos app offers tools that let you find, share and remaster your photos in entirely new ways. And the Memories feature uses advanced search technology to sort your photos into albums and movies for you to enjoy — without putting in any work.

 

Retina HD Display

The brightest, most colourful iPhone display yet

 

 

Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.

 

 

More colours. More true to life.

With a new, wide colour gamut, the Retina HD display is able to deliver cinema‑standard colours — and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or Live Photos you took on your holiday, the colours will be so accurate, it will look like you’re there.

3D Touch. Now even handier.

When you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do — you’ll feel it. The new Retina HD display on iPhone 7 deeply integrates 3D Touch throughout iOS. Now you can interact with Messages, Calendar, Mail and other apps in a more powerful, more responsive way.

 

A10 Fusion Chip

The most powerful chip ever in a smartphone

 

iPhone 7 is supercharged by the most powerful chip ever in a smartphone. It’s not just faster than any previous iPhone — it’s also more efficient. That’s because the A10 Fusion chip uses an all‑new architecture that enables faster processing when you need it and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.

Faster and more efficient.

With an all-new four-core design, the A10 Fusion chip’s CPU has two high‑performance cores and two high‑efficiency cores. The high‑performance cores can run at up to twice the speed of iPhone 6, while the high‑efficiency cores are capable of running at just one-fifth the power of the high‑performance cores. That means you get the best performance and efficiency when you need it.

Longest battery life ever in an iPhone.

With the A10 Fusion chip, this year you’ll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and up to one more hour on iPhone 7 Plus than the previous generation.

Double the capacity up to 256GB

iPhone 7 doubles the capacity of iPhone 6s across the line to 32GB, 128GB and 256GB. So bring on the apps. Bring on the videos. iPhone 7 can take it. Literally.

 

 

For the first time, iPhone comes with stereo speakers, delivering twice the audio output of iPhone 6s and increased dynamic range. So whether you’re listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up.

 

 

EarPods. With a Lightning connector

iPhone 7 comes with EarPods that have a Lightning connector. But if you still want to listen through your old headphones, you can plug them in using a 3.5‑millimetre headphone jack adapter, also included.

Introducing AirPods

The new AirPods offer a game‑changing listening experience. Designed with a huge amount of forward‑thinking technology inside a tiny device, these wireless earphones combine crystal‑clear sound with a new sense of freedom.

 

Wi-Fi and Mobile Data

Ultra-fast wireless with the best worldwide roaming

 

iPhone 7 features 4G LTE, with up to 25 LTE bands. You’ll have the best worldwide roaming available in a smartphone. That means you can connect to even more high‑speed networks, including 4G LTE Advanced when you travel around the world.

Crystal-clear VoLTE and Wi-Fi calls.

iPhone 7 supports Voice over LTE — high‑quality wideband calls that make your conversations sound as crisp and clear as if you were face to face. When you’re unable to get mobile service, Wi-Fi calling provides an easy way to make and receive calls over a Wi-Fi connection. And now both are supported on even more carriers around the world.

Answer calls on apps like Facebook Messenger and more.

No matter where a call comes from, iPhone 7 can answer it just like a regular call. You can even access your contacts and use call waiting.

 

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